Farmland Dairies ™ was named as the grand prize winner of the 2008 Leadership
in School Nutrition (LISN) award by Dairy Foods magazine and the National
Dairy Council for providing school children with a positive milk-drinking
experience across the New York/ New Jersey Metropolitan area.
World's Loudest MOO at
Robert Waters Elementary School, Union City, NJ
NEW JERSEY DAIRY WINS NATIONAL AWARD FOR ITS ROLE IN
NEW SCHOOL MILK PROGRAM
Farmland Dairies was presented with
the award and a check for $5,000, to be used toward future school nutrition
efforts. The presentation took place at the School Nutrition Association's
Child Nutrition and Industry Conference in Monterey, California.
In September of 2007, Farmland Dairies™, in partnership with the American
Dairy Association & Dairy Council, unveiled “The New Look of School Milk,”
8 oz single serve plastic bottles. This was in response to research
which found
that 51 percent of school children said they would choose milk over other
beverage options when presented in a plastic bottle. The survey also
found that 67 percent of school children said that the milk in the plastic
bottle "had a better flavor" than paper cartons with eighty-six percent
adding that the plastic bottle was "easier to drink from." Available at
nearly 150 public and private schools throughout New Jersey and New York,
the “New Look of School Milk” effort is being made to have a positive impact
on health and wellness and to keep kids from drinking sugary fruit and soda
drinks. Since its launch, many participating schools have already seen an
approximate 20-25% percent increase in milk consumption.
In celebration of the launch of “The New Look of School Milk,” Farmland
Dairies, and over 1,300 elementary school children from the Roberts Waters
Elementary School in Union City, New Jersey, set a 142 decibel world record
by creating “The World’s Loudest Moo.” The event, which was louder than
the sound of a plane taking off, garnered national broadcast visibility
on CBS’ The Early Show as well as feature coverage on WCBS-TV New York,
News 12 New Jersey, New Jersey Network and the Jersey Journal newspaper.
For its participation and support of “The New Look of School Milk” program,
the Union City School District was also recognized by LISN.
Sponsored by the National Dairy Council®, the Leadership in School Nutrition
award was introduced in effort to create products and programs that offer
children appealing, healthy options, so they “choose wellness.” In support
of school wellness goals, the Leadership in School Nutrition Award acknowledges
and promotes these partnerships, rewarding those who help to enhance the
overall school milk experience.
